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CHAPTER III

 

 

 

RESEARCH  METHODOGY

 

 

 

Design

 

   A descriptive – relational design will be adopted in this study. It will describe the present condition of SME in construction industry in Iloilo (city and province) in terms of   manager, owner or entrepreneur characteristics. It will also find some relationship between variables, e.g. the level of knowledge on strategic, marketing,  business  and financial plan  of  the  manager, owner, or entrepreneur  of SME in construction industries  and  their management and entrepreneurship practice.

 

Research  Instruments

 

A questionnaire will be prepared to gather needed information. Whenever possible, the respondents will  requested to send by e-mail their completed forms as they will provided with an electronic copy of the questionnaire.  The questions  that will be included are  about  qualifications of owner, manager and/or entrepreneur,  characteristics of the SME in construction company,  the “level of knowledge”, the “level of  access to”, practices and skills in entrepreneurship and management.  The respondents will be  the owner/entrepreneur, non-engineers who are managers and the engineers.

Validity and Reliability

            (questionnaire are submitted for evaluation and approval: (a) for owners and/or entrepreneurs,  (b) non-engineering managers and (c) for engineers )

The Respondents

The construction companies will include those who have residential, commercial, or industrial project experience.  The project could be whole installation - electrical, mechanical, structural, etc. or just a part of a project. Manager, owner/entrepreneur will be those small and medium size contractors are  who are based in Iloilo (city and province) or those contractors who are based  outside Iloilo  but  have current (or previous)  projects   Iloilo (city and  province).

The respondents will include the head or manager of the company on the site or offices.  If the head office is away from Iloilo,   respondents will either be visited or someone will be  requested to gather  information.

Sampling  Technique

It is incumbent on the researcher to clearly define the target population. There are no strict rules to follow, and the researcher must rely on logic and judgment. The population is defined in keeping with the objectives of the study.  Snowball sampling is a special non-probability method used when the desired sample characteristic is rare. It may be extremely difficult or cost prohibitive to locate respondents in these situations. Snowball sampling relies on referrals from initial subjects to generate additional subjects.

Data Collection

Questionnaire will be distributed to the respondents, personally and/or through e-mail. In-depth and multiple interviews  whenever possible with  owners and managers and senior personnel within selected SME in construction firms will be done  to collect, identify  and validate data.  

Data  Processing and Analysis

The survey  data will be processed using Statistical Package for Social Science (SPSS)  version 11.+  statistical package.  Frequency tables will be generated to describe the characteristics of respondents and contingency tables will be prepared, chi-square, and gamma tests will be done to test the research hypotheses.